While I may heartily agree with Nanuchka, I also don't think the best wine has to be expensive. Given my past swilling break-even Welch's, I can honestly say I have enjoyed cheap wine on many an occasion.
Recently, however, I have fallen victim to what appears to be an American trend in wine purchasing: Almost every bottle I buy is $12-$18. While I sometimes plan on buying a cheap magnum of wine, I am seduced by the rack upon rack of wine and when my eyes are dragged to the sale bottles, I end up thinking "$11.99 down from $15.99, that's a steal" when I should really be thinking "If they can sell it for 3/4 the listed price, I could probably find something that tastes as good for 1/4 the price."
A recent Slate article prompted me to write on this topic. Also, according to Slate, one of the biggest complaints some people have (I've never really minded this) about cheap wine - the inconsistent quality - is no longer a factor because of "falling market share over the last 15 years."
So, here's to drinking cheap wine from large glasses and getting flushed without paying much.
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